3M
COLLABORATING SINCE 2015
DELIVERING 3M'S 360° APPROACH IN SOUTH KOREA
OUR MISSION
360° digital marketing & local video production
3M's goals for Korea were ambitious, aiming to approach both end consumers and B2B customers through a diverse set of inspiring pages and content. In order to satisfy the appetite of the brand, solutions spanning every corner of the Korean digital environment needed to be utilized.
3M's main targets spanned a wide range of customers - from end consumers to B2B partners, and thus needing a wide range of marketing activities. Since the strategy consisted of a 360° approach - meaning everything from producing an award-winning integrated market platform with dynamic promotional features to video production, Asiance collaborated closely with 3M to deliver a complete set of services.
In offline shops Asiance also designed and printed POP / price tags for the offline Nexcare promotion, encompassing Asiance's 360° approach for 3M in Korea. To better promote the brand to end consumers, Asiance used celebrity marketing to maximize the reach of giveaway campaigns, offline promotions, and testimonials for 3M.
KIPFA Web Award Korea
Excellent Award for 3M E-Commerce Market Platform