Aesop, one of the most trending luxury skin care brands in Korea in recent years, strove to introduce the Othertopias collection and increase brand awareness to induce offline customers.
Asiance cooperated with Aesop by developing a creative campaign to announce the New collection and its products while preserving the collection's strong identity branding design and following Aesop’s guidelines.
Aesop’s “Othertopias” Collection was triumphantly introduced through a creative and luxurious universe.

‘It is not down on any map; true places never are.’