Ballantine’s
Collaborating since 2017
DELIVERING BALLANTINE'S BRAND ESSENCE THROUGH INNOVATIVE CONTENT
Our Mission
Deliver smooth, rich creative campaigns for a global whiskey brand
Ballantine's wanted to initiate SNS campaigns crafted to their brand image and values, which can appeal to any drink enthusiast. Asiance delivered cross-channel social media campaigns, creating engaging content, that is not only tailored to Ballantine's brand image and customer base, but also able to give a new dimension to the brand, and reach new targets, from younger drinkers all the way to older whiskey enthusiasts.
In order to deliver quality content that reflected the brand, Asiance undertook the whole creative process for each post - from content planning to photoshoots. Asiance understood that storytelling needed to be in line with Ballantine's image and fit with its brand guideline. From directing photo/video shoots of A-list celebrities, to detailed video editing, and engaging copywriting, Asiance ensured that every step of the creative process was in tune with the brand, targeted platforms, and goals of the project.
With focus on quality as the key, Asiance transformed Ballantine's social media presence in South Korea, by running and managing Facebook and Instagram paid ad campaigns.
Asiance boosted Ballantine's follower count
on Instagram alone by about 1,000%.