Kägi
Collaborating since 2016
Indelible impact - pop-up store meets location-based digital experience
OUR MISSION
Introduce Kägi, N1 Swiss Chocolate Wafer to Korean Customers
Kägi, a renowned chocolate wafer brand, strove to increase brand awareness in Korea and reach Korean customers.
Asiance collaborated with Kagi to lead an influencer and review campaign on Naver. We recruited influencers, and reviewers to create compelling content on Naver and Instagram incorporating brand keywords. This ensured that consumers could discover pertinent information about the brand when searching online.
60 influencers contributed to the campaign by creating content for their respective blogs, with a total reach of over 160,000. Analyzing the engagement metrics for each blogger, we successfully identified the ideal influencer archetype that best aligns with Kagi.
A total of 10 hashtags were created and used by influencers,
which amplified content exposure and spread.