Nikon Lenswear
Collaborating since 2017
Igniting Nikon Lenswear's digital activation for Japan & Global accounts
Our Mission
Establish Nikon Lenswear's digital and social media communications
Nikon Lenswear, Nikon's ophthalmic lens division, trusted Asiance to be the lead creative agency for their social media activities and to manage their Japan and Global SNS accounts. Social content and communication had to target B2B and B2C customers simultaneously- both eye care professionals and end consumers. There was also a need to provide content that can be localized for multiple markets while staying consistent with the brand story yet precise in introducing the features of each product.
As an ophthalmic lens brand, Nikon Lenswear needed content that was in tune with its brand image and technical product line. Asiance undertook the complete creation process - from storyboarding & storytelling to design and video creation. Asiance delivered creatives which combined the needs to educate potential customers about Nikon Lenswear's product benefits and attributes, while being distinct and impactful for both Japan and Global audiences.
Beyond content creation, Asiance managed Nikon Lenswear's Japan and Global Facebook accounts by planning and executing effective promotional campaigns. For Nikon's Japanese market, Asiance ran SEM on Google and Yahoo and ePR, bringing each new Nikon Lenswear product release promotion to the next level, by targeting the most effective platform with the most impactful content.
Asiance also delivered key insights to Nikon Lenswear, providing analytic reports on a weekly and monthly basis on keywords and ad performance.
Asiance oversaw Nikon Lenswear's Global and Japanese Facebook community management. Directly listening to Nikon Lenswear's fans and customers, catering to all their needs, comments, and requests.
