Onitsuka Tiger
COLLABORATING SINCE 2019
Seizing the brand power
on no.1 local messenger
OUR MISSION
Plan and manage Display AD and Message campaign on KakaoTalk
By enlarging its fan base on KakaoTalk, the rising digital CRM channel in Korea, Onitsuka Tiger wished to strengthen its local membership base for improved CRM. Asiance strategically selected
brand creative assets and designed
a target group best-matching the brand position.
Asiance displayed Onitsuka Tiger's
new season campaign video every
season on all Kakao networks,
to first raise awareness of the brand
and its new collection among users.
Asiance consulted a fit-benefit strategy to guide messenger app users to follow the Onitsuka Tiger KakaoTalk channel, and promoted the event with Display banner ads aimed at core target groups within the Kakao network that best-matched the brand's purchaser profiles.
Asiance has managed seasonal campaigns with Onitsuka Tiger. Throughout these campaigns, the brand's campaign videos were viewed by a large audience within the Kakao Network. The brand also acquired a strong fan base with a significant increase in its Kakao channel follower-count.