LG ID
Collaborating since 2015
Generating B2B leads through creative social media content
Our mission
Deliver creative SNS content, display ads, and EDM for LG Information Display's B2B activities
Asiance worked closely with LG Information Display, LG's global commercial display unit to run targeted marketing solutions, ensuring that we reach the decision makers on business information display devices on each platform.
Asiance worked with LG Information Display on their B2B social media communication strategy, content creation, and management, both for Facebook and LinkedIn. Asiance ran the end-to-end creation process - from concepts, storyboarding, user interaction design, creative production to copywriting. The lead generation ad campaigns Asiance ran exceeded expected KPI's by 120%.
Initiating EDM email newsletters was also an important part of the lead generation efforts Asiance handled. Asiance designed, drafted and coded powerful and targeted EDMs for the user base LG ID acquired from the successful subscription ads Asiance ran. For this task, Asiance utilized new CRM tech products such as Pardot in the Salesforce platform, which was still new to the local market.
Making sure that each and every content we developed emulated LG's brand values, Asiance took careful note of copywriting and content design.
Asiance took into consideration the markets that content was targeted for, targeted followers, and KPIs per platform.
For EDM, Asiance made sure that the design of each newsletter was planned to flow to the next page and step of the consumer journey. Asiance designed banners which were tailored for local markets worldwide, including those in Southeast Asia, and made use of the growth opportunities we identified for LG ID around the world.
