Pfizer
COLLABORATING SINCE 2016
KICKING OFF A COMPLETE SALES PLATFORM FOR A PHARMACEUTICAL GIANT
OUR MISSION
Create an e-commerce platform & 4 brand sites
A multinational pharmaceutical company aimed to establish four of its leading brands in a new market in a big way while providing a seamless e-commerce experience through a single online shopping site. The e-commerce platform and the brand sites Asiance developed had to represent each brand clearly while complying with Korean regulations on marketing OTC goods.
Asiance built for Pfizer a user-friendly e-commerce platform that not only delivers an effective sales platform, but introduces each brand in a tailored way to the Korean market. Asiance visualized and expressed the unique personality of each of Pfizer's brands (Centrum, ChapStick, Advil, and Emergen-C), through color scheming, layout design and storytelling content.
Asiance integrated tools into the e-commerce platform to monitor and analyze the behavior of sales traffic to the page, earning insights for each product based on customer profiling. Beyond monitoring, Asiance worked on the site maintenance and frequently pushed promotions to maximize its online presence.
Pfizer consulted with Asiance on strategies tailored to boost awareness of each brand, while taking into account Korea's strict e-commerce regulations.
Asiance is also running the SNS platform management
for both Centrum and ChapStick, integrating their SNS channels into their brand pages.
KIPFA Web Award Korea
Award for Centrum Brand Platform Mobile Web Service Integration
Grand Award for Pfizer Brand Shopping Mall
Grand Award for Pfizer in Pharmaceutical Sector