Value Retail
COLLABORATING SINCE 2018
Inviting Korean Shoppers to Designer outlets in 7 major European cities
OUR MISSION
Boost VIP invitation
redemption of Koreans
in all European villages
After seeing the big success of La Vallée Village in its increase of Korean visitors, the Value Retail Group has requested an expansion of our partnership activities to its major villages in Europe. Asiance has planned and executed a digital marketing strategy and various activities for the villages in London, Paris, Barcelona, Madrid, Wertheim, Ingolstadt, and Fidenza, covering all stages of the funnel from awareness to conversion.
Along with an always-on media campaign, Asiance planned major digital campaigns targeting main holiday seasons to meet out-bound travelers of European destinations, covering all steps of the digital journey for targets: Display AD, Social AD, Video AD, Influencer PPL, Search AD, and Network buying.
Asiance localized the Group's
creatives along with copy
transcreation, to match Korean tastes.
We then selected an appropriate
batch of media and influencers
in the Korean market that matched
the SWOT analysis of each village,
to target the right audience
with these assets.
In 2018, Asiance and Value Retail Group ran a few trial campaigns for 7 villages. Based on the results, Asiance designed a strategic approach on digital channels to bring higher redemption for all villages.