Mansur Gavriel
COLLABORATING SINCE 2020
Showing Mansur Gavriel’s desirability to the South Korean market
Our Mission
Raise brand awareness in Korea and
localize the brand’s e-commerce website
Founded in 2012 in the United States, Mansur Gavriel has become a rising luxury sensation thanks to its distinctive color palette. The brand decided to localize its e-commerce platform to reach out to the Korean audience.
Asiance first performed an audit of Mansur Gavriel’s website according to Korean consumers’ UX/UI standards and provided detailed recommendations to adapt it to local audiences. The reports included insights on Korean customer journeys and a benchmark of popular local platforms.
To raise awareness about Mansur Gavriel in Korea, Asiance used a combination of display ads and influencer content. The influencer campaign completely revamped Instagram and Naver search results, while Naver Brand Search ads and Kakao display ads led to massive amounts of traffic.
