Louis Vuitton
COLLABORATING SINCE 2019
Turn a one-off event into a content machine
OUR MISSION
Building strong relationship with local Louis Vuitton fans through KakaoTalk
Louis Vuitton, one of the most popular luxury brands in Korea, sought to extend local touch points through the KakaoTalk Channel. Live-streaming the fashion show on Kakao helped to reach a larger audience.
Louis Vuitton presented their Cruise 2020 Spin-Off show in celebration of the Opening of Louis Vuitton Maison Seoul in South Korea.
Asiance helped Louis Vuitton to reach a large audience by live-streaming the show. Kakao live-streaming turns a one-off event into a content machine and amplifies the conversation around the brand.
Asiance generated buzz before, during, and after the show. Before the show started, multiple contents were uploaded on the Kakao channel to increase reach, and when the live-streaming started, followers received push messages. After the show, localized & Kakao-optimized contents were updated to boost engagement.
