Moët Hennessy
COLLABORATING SINCE 2020
TURN MOËT&CHANDON CHAMPAGNE INTO AN END-OF-YEAR ESSENTIAL
Our Mission
Choosing the right influencers and targeting the right audience to expand Moët&Chandon’s Korean fanbase
Champagne is a French must-have for the End-of-Year celebrations. As an iconic champagne brand, Moët & Chandon used this seasonal occasion to increase its brand awareness among the Korean public through the seasonal 2020 EOY activation programs.
Asiance allocated a mix of fit influencers by follower-level tiers to amplify social reach and brand awareness through the Instagram platform. The strategically selected Instagram influencers participating in the activation programs under the themes “Home Party” and “EOY” concept generated dynamic and engaging content by delivering Moët & Chandon’s brand value to the right target audiences.
To ensure the efficiency of the campaign, Asiance made sure that influencers complied with the global campaign message and encouraged their audience to purchase Moët & Chandon for their own parties. The reach for this influencer campaign more than doubled the initial KPI, generating a lot of interest in Moët & Chandon’s products among Korean consumers.
